Privacy Policy
At Morocco Wayfinder (accessible from https://moroccotravelmate.com), your privacy is one of our top priorities. This Privacy Policy document outlines the types of information that is collected and recorded by Morocco Wayfinder and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at hello@moroccotravelmate.com.
1. General Data Protection Regulation (GDPR) Compliance
If you are a resident of the European Economic Area (EEA) or the United Kingdom, our legal basis for collecting and using the personal information described in this Privacy Policy depends on the personal data we collect and the specific context in which we collect it:
- Morocco Wayfinder needs to perform a contract with you or respond to your inquiry.
- You have given Morocco Wayfinder permission to do so (consent).
- Processing your personal data is in Morocco Wayfinder’s legitimate interests (e.g., website security, analytics, and content improvement).
- Morocco Wayfinder needs to comply with legal obligations.
2. Information We Collect
We collect information in two ways: information you provide voluntarily, and information collected automatically.
A. Information You Voluntarily Provide
Contact Forms & Email Correspondence: When you contact us directly via email or web contact forms, we may receive your name, email address, the contents of your message, and any attachments you choose to send.
Direct Messaging (WhatsApp Concierge): If you initiate communication through our integrated WhatsApp concierge widget, your phone number, profile name, and conversation history are processed to assist you with itinerary planning and logistics.
B. Information Collected Automatically
Log Files: Like most standard websites, Morocco Wayfinder follows a standard procedure of using log files. These files log visitors when they visit websites. The information collected includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information.
Cookies and Web Beacons: We use cookies to store information including visitors’ preferences, user sessions, and the pages on the website that the visitor accessed or visited. The information is used to optimize user experience by customizing web page content based on browser type and settings.
3. Cookies, Analytics & Third-Party Advertising
We may employ third-party services to monitor site traffic and improve user experience:
- Google Analytics: We use Google Analytics to understand how visitors interact with our content. Google Analytics collects anonymized data regarding traffic origins, page visits, and session duration. You can prevent Google Analytics from tracking your activity by installing the official Google Analytics opt-out browser add-on.
- Meta (Facebook) Pixel: We may utilize tracking pixels to measure engagement from our social media channels and relevant community groups.
4. Affiliate Links & Partner Cookies
Morocco Wayfinder participates in travel affiliate programs, including platforms such as Booking.com, Rentalcars.com, Airalo, and other logistics partners.
- When you click on an outbound affiliate link on our site, a temporary tracking cookie is placed in your browser by the destination platform.
- This cookie serves solely to notify the partner merchant that you were referred by Morocco Wayfinder, allowing us to earn a referral commission if a booking or purchase is completed.
- Zero Sensitive Data Retention: No personally identifiable information (such as your payment details, full name, or passport data) is ever shared with or stored by Morocco Wayfinder. All transaction processes occur exclusively on the third party’s secure checkout infrastructure.
5. Third-Party Privacy Policies
Morocco Wayfinder’s Privacy Policy does not apply to other advertisers, booking engines, or websites. We strongly advise you to consult the respective Privacy Policies of these third-party services (e.g., Booking.com, Rentalcars, WhatsApp/Meta, Google) for more detailed information, including their practices and instructions on how to opt-out of certain options.
You can choose to disable cookies through your individual browser options. Detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, provide customer assistance via our communication channels, resolve disputes, and enforce our legal agreements.
7. Your Data Protection Rights
Depending on your jurisdiction (including rights under GDPR and CCPA), you have the right to:
- The right to access: Request copies of your personal data held by us.
- The right to rectification: Request correction of any information you believe is inaccurate or incomplete.
- The right to erasure: Request that we erase your personal data, under certain legal conditions.
- The right to restrict or object to processing: Object to our processing of your personal data or request restrictions under certain conditions.
- The right to data portability: Request that we transfer the data collected to another organization or directly to you.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at hello@moroccotravelmate.com.
8. Children’s Information
Morocco Wayfinder does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will make our best efforts to promptly remove such information from our records.
9. Consent
By using our website, you hereby consent to our Privacy Policy and agree to its terms.
10. Contact Us
For any questions, clarifications, or requests regarding this Privacy Policy, please contact our administrative desk: